Our Story

2Keys started back in 2019, when I was still in secondary school.

Where I grew up, there was a real problem — everyone felt pressured to look rich. People were doing anything to afford crazy expensive designer pieces just to fit in. I saw people beg their parents, go broke, or do dumb things just for clothes. Some were lucky enough to have money from a young age. I wasn't.

I come from a council estate in Tower Hamlets, East London. Four brothers. No handouts. No freebies. No money to my name. But I was always a hustler.

"I saw kids wearing designer just for image — most of it fake anyway — and I thought, there has to be another way. So I created one."

2Keys was built to give luxury without the nonsense. A brand for hustlers, black sheep, the unique ones — people who don't follow crowds but still want to look sharp and feel confident. Same desire, different mindset.

I started with nothing. No ads. No investors. Just flipping drops, reinvesting everything back in, and building through pure word of mouth. That hustle took us from nothing to something.

Today, 2Keys has sold to over 21,000 customers worldwide. But this was never just about money. It's about community. Real connections. Treating people like family, not numbers.