2keys is a fashion brand that was founded in April 2019 by an entrepreneur who was born and raised in East London. The founder grew up in an urban inner-city area and was exposed to urban culture, music, and fashion from an early age. In 2019, the founder noticed a gap in the market for a new fashion brand that could bridge the gap between affordability and premium look. The founder believed that if they could offer premium products at affordable prices, they could be onto a winner. The brand’s goal is to enable customers to afford premium products and dress in a way where they feel comfortable and fresh without spending money they don’t have.

2keys released their first collection of T-Shirts in March 2019, which were sold locally around the East London area. Since then, the brand has been working towards becoming one of the best urban streetwear brands.